[Work]

NuFACE

Optimization

NuFACE roped in Red Door to enhance their online business and ultimately increase sales. With the help of analytics, our team found that customers appeared to be well informed and interested about the products on the site but were shy about purchasing. We recommended that giving customers an incentive to buy, in the form of free shipping, might help solve the problem. Read full case study here.


Project Results

The test results showed that when customers were given the free shipping incentive, orders increased by 90% with a 96% confidence level. In addition to this, the company’s Average Order Value (AOV) also rose by 7.32%.