La Quinta Inns and Suites
Paid Media, Social Media
Red Door Interactive worked with La Quinta to develop, execute, and manage the organization’s social media strategy. Last Fall, La Quinta Inns & Suites across the country took part in the “Road Wins” college football sweepstakes and everyone who stayed at the hotel during a specified time was automatically entered to win a travel package and tickets to see a college football game. Not only did Red Door extend the promotion to Facebook, it successfully leveraged the contest for fan acquisition and social engagement.