Red Door devised a QR code mobile scavenger hunt in which participants could use their mobile devices to locate and decipher simple, but engaging clues. These clues were designed to drive foot traffic through ESET's immersion campaign installations at SXSW, and provide concentrated exposure to the brand. 


  • AMY - Mobile Advertising, 2011

Project Results

Through the use of QR codes, we achieved the campaign goals of active engagement across multiple locations, product trials and lead generation. The campaign showed 46% higher traffic from Austin than average US cities, a 41% increase in Austin traffic and a 4.2% overall increase in trials.