Branding, Collateral, Email Marketing, Logo, Optimization, Site Design

Starting in summer 2013, Red Door worked with global audio giant, Denon, to brand and launch their new wireless speaker system, HEOS. Using tactics across all media, including web, in-store and packaging, we created an identity for the new platform. As of summer 2014, HEOS had successfully launched and is poised to become a breakthrough product for the Denon brand. Read full case study here.


  • Peak Award - New Product / Service Launch - Silver Award, 2015
  • Summit International Award - Bronze Award - Logo, Consumer Product Category, 2015

Project Results

In June of 2014, HEOS launched successfully and enjoyed a great reception from the electronics industry and music fans alike. HEOS can be found in select Best Buy locations in the Magnolia Design Centers and Magnolia Home Theater, with much more to come later in summer 2014, including an Amazon presence and a European market launch.