Cricket Communications

Paid Media, Mobile

To educate new and current customers on Cricket’s new Muve Music features for Android, Red Door developed 14 step-by-step educational videos. Promoted by Cricket both online and offline, the videos were available on the landing page for the Muve Music microsite and on the mobile landing page for mobile devices. 

Project Results

In the three months after launch, the educational videos hosted on Viddler saw almost 12,000 views, while 88% of views came from the videos embedded on the mycricket.com site.