Cricket Communications

Paid Media

In an industry filled with price-point competition and “me too” marketing, Red Door had to find a way to make Cricket stand out online. Since most static display ads focus solely on price, we decided to change the conversation and highlight true brand differentiators: no contracts, smartphones at reasonable prices and Cricket’s exclusive Muve Music plans. Our messages resonated with our audience and incited action. 

Project Results

The flash banner ads produced a Cost Per Conversion that was 31% lower than static display banner, and a Conversion Rate that was 25% higher than static display banners.