CND - Creative Nail Design
For their 15th anniversary, Creative Nail Design (CND) partnered with Red Door Interactive to gain social media exposure of CND’s premier nail designs and products at the Mercedes-Benz Fashion Week in New York. We engaged consumers with backstage photos and videos hosted by CND Co-Founder, Jan Arnold, across CND’s social media presence. This massive social media push was paired with an infographic that illustrates “The History of Nails at Fashion Week” and a daily Facebook giveaway that invited fans to choose their favorite nail designs of the show. CND’s improved social media presence engaged their consumers on a more intimate level and greatly increased the online discussion surrounding their nail designs at the Mercedes-Benz Fashion Week.