Charlotte Russe

Mobile, Social Media

Charlotte Russe’s “Free Bling” promotion marked the first time the retailer integrated such a large-scale promotion across all of its channels—in-store, mobile and social. Red Door was responsible for developing the QR code component, creating the mobile site and supporting the promotion with content strategy. 

Project Results

The promotions resulted in double-digit growth in Charlotte Russe’s Facebook fan base, as well as an incremental increase in store sales.