Charlotte Russe

Email Marketing, Social Media

Looking to promote its new Pinterest account and raise excitement around fall items and back-to-school shopping, Charlotte Russe looked to Red Door Interactive to launch the “I Want It All For Fall at Charlotte Russe” contest. Pinners were asked to create a board inspired by their dream fall wardrobe for a chance to win a $500 Charlotte Russe shopping spree. We promoted the contest in stores and through email, Facebook and Twitter. Read full case study here.


  • American Advertising Awards - Digital Advertising – Bronze, 2013
  • IAC Award - Outstanding Social Media Campaign , 2013
  • Peak Award - Social Media/Viral Marketing – Bronze, 2013

Project Results

The contest resulted in the fashion retailer receiving more than 1,300 entries, with 67% of those individuals sharing the contest with friends when prompted. In addition, 300 people used the friend invite action on the tab. The contest also garnered 50,000 Facebook tab views during the campaign, and helped to to successfully grow Charlotte Russe’s Pinterest account to more than 3,500 followers.