California Avocado Commission

Site Design

The California Avocado Commission partnered with Red Door to increase awareness of hand-grown California avocados while pushing traffic to the Commission’s blog, The Scoop, for Cinco de Mayo. We promoted a recipe contest on The Scoop using social media, a redesigned landing page, and online promotions. Read full case study here

Project Results

For the recipe contest, we received 2,176 entries (1,350% above our goal) and gained nearly 10,000 new visitors to The Scoop blog with 13,582 total visits. There was a 50% increase in recipes printed, and a 37% increase in recipes searched on the website, showing that not only were people visiting the blog, but they were also engaging with the brand and enjoying the recipes they found.