[Work]

California Avocado Commission

Content Marketing, Site Design

Red Door partnered with the California Avocado Commission to conceptualize and build a brand new website, just in time for the harvest season. Launched in the spring of 2015, the new site is optimized across multiple devices, featuring an improved recipes section with easier navigation, search, and commenting options, along with more engaging informational content and an overall revamped look and feel. Read full case study here. 


Project Results

One month after launch, California Avocado saw an increase in traffic, instead of a decrease, commonly seen in most website redesigns in the first few months. The website reached new all-time high for traffic in April 2015 with 290K total sessions, (14.9% increase).