California Avocado Commission

Site Design

We were asked to redesign and streamline the California Avocado Commission website, which included consumer, retailer, grower and foodservice sites all rolled up in one enormous venue. The resulting site has an upscale, sophisticated look and offers the consumer a robust variety of updated, appealing content. Clearly, consumers keep coming back for more as site visits and time on site are both up, while bounce rates have decreased.


  • American Advertising Awards - Local Bronze and District Silver, 2011