California Avocado Commission

Social Media

To generate excitement around the opening of California Avocado season, The California Avocado Commission hosted their second annual Season Opener Event on Facebook, encouraging fans to interact with each other and share their love of California Avocados. The Facebook tab was the venue for a week-long online celebration on featuring three live chats with California Avocado Experts. The campaign included event images to share on Instagram, Pinterest and Facebook, a homepage hero, mobile homepage callout and a recipes page callout. Read full case study here.

Project Results

A total of 237 people R.S.V.P’d to the online celebration, while the live chats brought in more than 175 questions. Ultimately, the event added 170 new subscribers to CAC’s email list.