California Avocado Commission

Email Marketing, Site Design

To kick off the 2012 California Avocado season and get consumers excited about using California Avocados for their upcoming summer holiday gatherings, Red Door created a Cinco de Mayo themed microsite and Facebook sweepstakes for the California Avocado Commission (CAC). Featuring recipes, entertainment tips and sweepstakes information, the microsite encouraged visitors to incorporate California Avocados into their celebrations, resulting in over five minutes spent on the site per visitor. 

Project Results

The Facebook sweepstakes not only received close to 5,000 submissions and email sign-ups, but also increased CAC’s Facebook fans by almost 10,000 throughout the contest, helping CAC surpass 100,000 Likes total.