California Avocado Commission

Site Design, Social Media

The California Avocado Commission wanted to highlight avocados as an excellent source of nutrition for babies. They were also looking to increase fan engagement on their Facebook page. And so, the “Avo Babies” contest was born. Fans could submit photos of their children enjoying the tasty fruit for a chance to win a scholarship prize. 

Project Results

Through the contest, CAC gained over 4,000 new Facebook fans and had over 30,000 visits to the contest page, where people could vote on the 300+ entries.