California Avocado Commission

Site Design, Social Media, Email Marketing

Put a little green in your red, white and blue, and celebrate America’s favorite holiday with California Avocados! The California Avocado Commission (CAC) introduced consumers to the notion that California Avocados can be an essential part of their 4th of July celebrations. With a microsite featuring recipes and entertainment tips, a Facebook recipe contest and a stand-alone promotional email, Red Door helped bring this message to life online. 

Project Results

As a result, visitors spent about three minutes browsing the microsite and the 4th of the July Facebook tab received about 7,000 views. In addition, the contest received nearly 60 qualified recipe submissions. And by July 2nd, CAC surpassed 120,000 Facebook Likes—reaching their goal for the entire year!