Site Design

Bosch introduced its new line of dishwashers as the “quietest” dishwasher brand with an additional 3rd rack for flexibility. Red Door wasn’t as hush-hush as our client’s latest product and we set out to create buzz and awareness about the features the new line offered. We unloaded an interactive microsite that educated Bosch’s consumers on its state-of-the-art sound reducing technology and clickable features that explored their unique engineering process.

Project Results

With over 200,000 visitors over the course of the campaign and a 66% lower bounce rate from site average, we achieved a 5% increase in website traffic from the launch of the microsite. The time on the microsite also enjoyed an 80% increase from the site average.