[Work]

ASICS

Content Marketing, Social Media

Red Door developed and executed the ASICS Power of Fans campaign to generate hype around the brand during the prestigious sporting event of summer 2016. The project implemented a mobile and digital-first approach, leveraging user generated content and social listening data to create a campaign that would empower fans. By focusing on what fuels the athletes rather than the athletes themselves, Red Door was able to help ASICS differentiate from the competition with a new and original approach.