Social Media, Content Marketing
2016 marked the third annual ASICS Beat the Sun race, the brand’s premier owned epic trail running event. To help promote Beat the Sun, Red Door executed a cross-channel campaign that included a robust social media strategy and live event coverage, training videos, as well as the creation of an event microsite. Not only did all KPIs increase staggeringly over past years’ events, but we helped ASICS engage with audiences on a worldwide stage like never before. Read the full case study here.