Blogger Outreach, Content Marketing, Social Media

Red Door was challenged with raising ASICS’ brand awareness in the TCS New York City Marathon. Our approach utilized all social channels, and tactics included a blogger challenge, a sponsored Twitter chat, a targeted infographic, real-time event coverage, and activation promotion strategies. Read full case study here.


  • American Advertising Awards - Local Bronze, 2015

Project Results

The ASICS infographic garnered almost 20,000 page views, Twitter chat trended as No. 6 topic in the U.S., and race day reached about 33,000 social engagements.