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Industry insights from Red Door Interactive

August 13th, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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The 18 Use Cases of Social CRM, The New Rules of Relationship Management - The Altimeter Group
“Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. Coupled with my focus on social technologies we did a deep dive on how our worlds are colliding into the trend to Social CRM. In our opening webinar when we announced our joining of the firm, we made it clear we’re looking at the holistic business, across multiple business departments –not silos or roles.” ~Jeremiah Owyang
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How UX Can Drive Sales in Mobile Apps – UX Magazine
“This is an interview with Jeff Powers and Vikas Reddy, the founders of Occipital and creators of the popular iPhone app, RedLaser. We became interested in their story when we learned the differentiating factor between a somewhat unsuccessful first version and a wildly popular second version was due to their attentition to UX.”
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What Has The Recession Done to Consumers and Us? – Advertising Age
“If we are to get this economy rolling again, start creating jobs, moving products off shelves at fair prices, and buy products and services from other companies such as ad agencies based on their unique offerings versus their discounted fees, then we must do a few things:

* Shift strategies to emphasize differentiated offerings. It’s back to basics folks.
* Spend more time innovating and not figuring out how low you can go.
* Drive efficiencies in your products/services, so the value is better than ever, but don’t lead with price in your marketing strategy, unless you can sustain that strategy. It works for Kia and select discounters — so think hard about the path you are taking you/your clients’ brand.
* Maintain a long-term vision for your brand. Short-term price strategies can quickly erode brand value.”
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Something Different for Click! and for Music – MusicCovery
“Select your music based on mood. An interesting alternative interface to Pandora. Listen off the site or plug it into your iTunes. “On top of the usual features, you will find now optimized ergonomics, a wall of favorite artists, a radio of new releases, more ways to share on Facebook and Twitter.”
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Designing for the Mind - Design Informer
“Is it merely an opinion, or is there something more to it? Breaking design down seems like such an abstract thing. Even the designers who are able to create thought-provoking work seem purely talented and have natural abilities that can’t really be nailed down to a process. But what if there were principles that captured why design and art worked the way that they do?”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive.  Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Tags: crm, Design, Facebook, Mobile, Music, recession, scrm, social, Strategy, UX