Click.
Industry insights from Red Door Interactive

July 23rd, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Facebook Lets Publishers Contact “Likers” - All Facebook
Facebook recently made a significant announcement that has far reaching implications and may have you thinking twice before hitting that “Like” button on pages across the web.

“Publishers can now publish content to the feeds of all people who liked a specific page. This is a significant step forward in the opening of Facebook Page functionality to the entire web. Also as part of the announcement, Facebook announced a minor, yet significant, upgrade that will convert all iFrame like buttons into share buttons as well.

This is the second step of Facebook providing all pages on the internet with the same tools that all Facebook Pages have. For example, let’s say you “like” this article. I will be able to send a news feed story to all Facebook users who liked that page. The impact of this is significant. Imagine the ability for any object that you like to be able to communicate with you directly through the news feed. In other words, all webpages on the internet immediately have become two-way communication channels.”

On the lighter side, it’s cool that you can now make a comment as you hit the Like button and spark more conversation with all your connections. 

Another point of interest for maketers, Facebook increased the analytics capabilities of the function. “For instance, you can now easily A/B test different types and placements of the Like button to determine the implementation that maximizes referral traffic to your site.”  You can read more about it on the Facebook Developer Blog.
Read More

Patelco Credit Union Offers Peer-To-Peer Mobile Payments – Mobile Commerce Daily
“Patelco Credit Union has launched person-to-person mobile payments and integrated the service into its mobile banking platform.

Mobile Popmoney enables Patelco’s members to send an electronic payment directly to another person via an email or text message from their mobile phone. CashEdge and MShift Inc. jointly enable this integration of Mobile Pay Other People Popmoney P2P payments via the MShift mobile banking platform.  Patelco Credit Union claims that it is the first financial institution in the United States to launch this person-to-person mobile payment system fully integrated into its mobile banking platform.”
Read More

Nielsen Sez Only 3.9% of Our Online Time is Spent with Video – Media Post
“Nielsen notes that video is the only category other than online gaming, search and social networking to gain share in the last year. Our streaming multimedia usage climbed 12% since June 2009, while e-mail use plummeted 28% in its share and portal use was off 19%. Social networking, which now accounts for 22.7% of all time spent online.”
Read More

What is an Experience Continuum (and how do I get one)? – MyCustomer.com
“The customer controls the interaction (when, where, and how) and the organisation strives to provide an ever-evolving experience based on their feedback. There are no more lifecycles; there is now an Experience Continuum.  The Social Business Model.” ~Esteban Kolsky
Read More

The Standard for Online and Internet Influence – Klout
Just for fun or to compare with competitors, check your Klout on Twitter!
Read More

A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive.  Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Tags: Facebook, like, Mobile, p2p, scrm, social