September 9, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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Marketers Plan To Increase Social Media Spend - MediaPost
“CMOs are planning to increase their spending on social media substantially over the next five years, according to a Duke University survey. The 249 CMOs of U.S. companies said they will increase their spending on social media from its current level of 7.1% of their overall marketing budget to 10.1% over the next year and to 17.5% in the next five years.”
Will Yahoo Shakeup Bring Renewed Focus On Mobile? - MediaPost
“Yahoo’s lack of an aggressive mobile strategy may not have doomed Carol Bartz, but the burgeoning mobile sector is another key arena where the Web portal has been overtaken by rivals like Google and Facebook. The contrast is especially sharp with Google, which has made no secret of its ambitions for dominating the mobile space as computing and the Internet increasingly shift to handheld devices.”
What 2 Billion Smartphones Mean for Customer Service - ClickZ
“Customers own the conversations that they start, and they are free to start whatever conversations they want. It’s a free world, eh? Brands (including their employees, representatives, and paid advocates) own whatever response -including no response – they see fit to offer to a customer-initiated post or ongoing conversation. That same “free world” works both ways: After all, as U.S. presidential candidate Mitt Romney put it “Corporations are people too, my friend.”
Brands award customers points and gain appeal through online rewards programs - Direct Marketing News
“Companies are focusing their rewards programs online because that’s where their customers are. “People are online spending, so tying rewards to places like Amazon.com and Zynga and enabling them to use reward points by clicking a button makes it much easier,” says Elizabeth Crosta, VP of public affairs at American Express Co. “Ultimately for us, the more people redeem, the more customer loyalty we create.”