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Industry insights from Red Door Interactive

July 23rd, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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How mobile makes traditional marketing more measureable - MobileMarketer
“Mobile is being used to make traditional channels such as print, inserts and direct mail more measureable and actionable. When bridging the gap between print and digital media, marketers are gaining valuable metrics and conversion data that print alone cannot deliver.” We’ll be touching on this topic at our Denver Speaker Series on the promises and realities of integrated marketing next Thursday, July 29th, 2010.
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App Lets Brands Add Groupon-Like Deals to Facebook Pages – Mashable
The App will allow your company to provide a “deal of the day” much like those offered by the popular Groupon.  “The new application is called Group Deals, and it is designed to be like a do-it-yourself Groupon add-on to Facebook Pages and company websites via Facebook Connect. Wildfire users can create and define their own deal-a-day style promotions, which will allow interested brand fans to purchase the deals via their PayPal accounts.”
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Kroger savings go digital with online coupon center – DrugStoreNews
Chances are you have downloaded and printed a coupon from the web, but what if you could skip the printing step? Well, Kroger has introduced a simplified way to upload and redeem coupons at various grocery stores. “How it works: customers will be prompted to link their loyalty card to the website and can load up to 150 coupons by selecting the “load coupons to card” option.” No more need to print coupons, it’s all digital!
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Email Still Driving Shopping over Social – eMarketer
“Despite the hype of viral coupons testing retailers’ agility, studies suggest email is still the more effective promotional channel. In a survey of shoppers in four states, nearly 4 in 10 told cross-channel commerce solutions provider CrossView they preferred to receive promotional messages from retailers by email.”
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It’s Official: Facebook Passes 500 Million Users – Mashable
After much speculation, Facebook announced this week that it reached the 500 million users mark! With no signs of slowing down, if Facebook were a country, it would be the third largest!
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive.  Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Tags: Click., Facebook, intergrated marketing, red door interactive