April 29th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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IDEO: Five Companies That Mastered Social Media’s Branding Potential - Ad Age Digital
“Social networks can breathe new life into old brands by enabling companies to build collaborative relationships with consumers like never before. But what’s a corporate giant to do when no one wants to follow it on Twitter or be its friend on Facebook? Many firms struggle to answer that question. Yet turning even mundane products like toothpaste or tampons into talking points doesn’t have to be difficult. The trick, a few innovators have found, is to let consumers lead the conversation. Here’s how a few established companies, from Ford to CBS, have used new media to their advantage.”
Top Google Result Gets 36.4% of Clicks [Study] - Search Engine Watch
“It’s critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.”
Mobile Paid-Search Ads Click With Consumers - MediaPost
“Mobile U.S. paid-search impressions exceeded 10% in the first quarter, the point that fledgling ad strategies cross the threshold from fad to reality, according to markeeters. Performics notes that mobile impressions reached 10.2% of all searches that trigger paid-search ads for the 125 global brands the company supports. The company will release complete numbers Thursday.”
Facebook Deals Takes Aim At Groupon and LivingSocial - 360i Digital Connections
“What’s better then a good deal? A good deal – with friends. That’s according to Emily White, Director of Local at Facebook, as part of this week’s announcement that Facebook will offer local deals as part of an Alpha program in Atlanta, Austin, Dallas, San Diego and San Francisco.The launch of Facebook Deals for Businesses represents Facebook’s most notable investment in social commerce since announcing they would require game developers to utilize Facebook Credits for in-game purchases back in January. Users can pay for deals using credit card, PayPal or Facebook credits.”
F-Commerce Event Hosted by Infused Commerce Leads to Facebook Fan Growth for GoSmile - PR Web
“GoSmile, the Smile Beauty Company, conducted a one-day sales event on their Facebook page that resulted in product sales and a 13% increase in total Facebook fans. Hosted using Infused Commerce, the 24-hour event gave fans the opportunity to view and securely purchase selected products without leaving Facebook. While many fans learned about the sales event through status updates in their newsfeeds, new fans learned about the promotion through social sharing — the sharing of content on user profiles and through messages.”
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