April 22th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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Meet Foursquare’s Newest Competitor: Visa - Ad Age Digital
“Visa has unveiled a new mobile service for retailers that brings the credit-card giant head-to-head with mobile deals players such as Foursquare, Groupon and, now, eBay. So far, Visa has tested a pilot with the Gap, where the retailer’s customers can sign up to receive text-message offers based on spending habits or when or where they swipe their Visa. Here’s how it works: You’re out to lunch and pay with your Visa card. That transaction triggers a deal, because you are already enrolled in a Gap program online with your Visa card and phone number.”
iPhone Knows Where You Live (And Everything Else, Too) – MediaPost
“The Guardian broke the story that has every niche and cranny of cyberspace — down to the precise longitude and latitude — abuzz this morning, so let’s give them first dibs: “Security researchers have discovered that Apple’s iPhone keeps track of where you go — and saves every detail of it to a secret file on the device which is then copied to the owner’s computer when the two are synchronized.”
TV advertising is back, thanks to social media - Creativity_Unbound
“It wasn’t much of a revelation in January when Nielson and Yahoo let us know that 86% of U.S. mobile Internet users watch TV with their devices in hand. But when you consider that 40 percent say they’re using their devices for social networking, or take note of the fact that the Super Bowl inspired upwards of 4000 tweets per second during parts of the game, it becomes apparent that instead of steering people away from TV, social media — the desire to weigh in, converse, and see what your community has to say — is helping resurrect it.”
Confidently Projecting ROI for SEO: Can it be Done? – Search Engine Watch
“To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines. The models which I will discuss below have worked well and have proven to be in some cases surprisingly close to numerically accurate, and have certainly shown the ability to be trend-predictive.”
8 Questions About the State of Email Marketing - ClickZ
” Many of the questions stay the same (best day to send an email, good open rate, etc.), but many new ones are popping up as the industry evolves. Here are eight (and one history nugget) that are relevant to today’s inbox that are good to have in your back pocket.”
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