March 18th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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Google Analytics Unveils A New User Experience - Search Engine Land
“Google has just announced a new version of Google Analytics, introducing a completely new user experience. The product got a significant face lift and it now looks more enterprise-like. The last time Google Analytics released such a major version was 1.5 years ago. The release included the intelligence engine, custom variables, expanded goals, expanded mobile reporting and others. The new version of Google Analytics will gradually rollout to users in phases according to Google.”
Which is Better for Social Media Monitoring: TweetDeck or SproutSocial? - Social Media Examiner
“New social media management tools are popping up like weeds and a couple of them might end up being roses. One new such tool is SproutSocial.com. Time is money, as they say, and although TweetDeck is handy, its functionality is limited to the few things it does well. SproutSocial was launched last November and represents a big step up in terms of performance for a modest monthly fee of $9/month-a fee you may or may not be ready to pay. Among the many things I like about SproutSocial, an elegantly designed browser-based “social media management” tool, is its ability to save you time on multiple fronts.”
Facebook “Likes” More Profitable Than Tweets [STUDY] - Mashable
“If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter. The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34. The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period.”
Obama Administration Calls for Privacy Legislation - Ad Age Digital
“The Wall Street Journal reported that a group of 30 online ad companies is looking to support a do-not-track tool that would work with web browsers, which is different from the About Ads program, suggesting that there’s a fair amount of jockeying going on to curry favor with government regulators and consumers. But while some bills that have recently been proposed center around a do-not-track tool, the bill that has the best chance of passing so far, according to insiders, is the draft legislation currently being circulated by Sen. John Kerry, D.-Mass., and Sen. John McCain, R-Ariz., which, so far, does not include a call for a do-not-track provision.”
3 SEO Myths About Information Architecture - Search Engine land
“PageRank sculpting, siloing, link-juice flowage, SEO architecture — these are keyword phrases that often make my skin crawl. The reason? I commonly hear these words come from search engine optimization (SEO) professionals in reference to a website’s information architecture (IA). Yet, when I am among my information architecture colleagues? I rarely hear these words, if at all. No professional information architect, that I know of, determines a website’s information architecture and corresponding navigation schemes based on a math equation from Google. To help SEOs understand an information architect’s point of view, here are some of the common myths and misconceptions that search engine optimizers have about information architecture.”
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