February 25th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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5 ways stores and restaurants are using the iPad - Ragan’s PR Daily
“Media companies aren’t the only ones adopting strategies for the exploding tablet market. Retailers are riding the trend, too. According to Deloitte, more than 25 percent of electronic tablets—iPads, for instance—will be bought by businesses in 2011, reports the Chicago Tribune. That trend will continue into 2012, Deloitte predicts. On Sunday, the Tribune reported on nine retailers that are riding the iPad trend. Here are four of the retailers from the story, plus one restaurant, a sushi place in Chicago that’s replacing menus with iPads.”
What Marketers Need to Know About Facebook’s Switch to iFrames - Mashable
“Facebook has recently announced a lengthy list of significant design and feature changes for Pages. One particular item is emerging with perhaps the greatest challenge and the highest potential for Page owners. There is a new way to present custom content on Facebook Pages. Tabs and FBML are going away. Get ready to friend iFrames. Here’s a basic rundown and some tips on how to make the switch.”
How Can Quora Fit Into Your Social Media Marketing Toolbox? – Social Media Today
“Quora is a unique way to monitor your brand’s online reputation. The site’s “Account Settings” provide a comprehensive list of options for e-mail notifications. You can choose to receive e-mail messages alerting you to new questions and answers, actions of specific users, and summaries of actions relating to a specific topic. Quora is a unique way to monitor your brand’s online reputation.” Quora is also noted in this article as being a great way share your expertise and respond to your customers’ queries.
How to Integrate Customer Service Into Social Media Marketing - ClickZ
“Social media has changed customer service from being a support function to being an extension of marketing. In the social media ecosystem, customers want to know that you’re listening and responding. As your organization’s front line, customer service is where your company becomes real to prospects and buyers by engaging with the public and showing your firm is real and cares. (Here are 100 ways to show your customers you care!) With social media, you have to win your prospects, customers, and fans with every interaction across platforms. As your company’s point of interaction, customer service is critical to your social media marketing efforts. Zappos is the poster child of amazing customer service across social media outlets.”
Twitter Promoted Tweets & Accounts: A Preview - Search Engine Watch
“Promoted tweets are quite simple: Twitter gives advertisers the ability to promote an existing standard tweet to an audience of your choice. These tweets used to only show up in the search results, which meant limited exposure. But Twitter recently announced that Promoted Tweets that get the “resonating” mention will be inserted in the timelines of people who fit the targeted interests, which should make a huge difference in the volume of engagements. Promoted accounts are basically a way to buy targeted followers for your Twitter account. You set the price you’re willing to pay for followers, provide some keywords to help target the right people, and your Twitter follower count will start increasing steadily.”
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