January 28th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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Early Morning Email Readers Use Mobile – MediaPost
“Based on a composite cross sampling of 155.3 million emails sent across 12 industry segments in the 4th quarter of 2010, a new Knotice study finds that 13.36% of emails are opened by a mobile operating system or device, and the balance on a desktop. The report shows that the iPhone clearly dominates in terms of email interaction, even as the number of Android devices in-market surpasses iPhones in the latter part of 2010. With the recent Verizon announcement bringing iPhone 4 to their network, it will be interesting to see if this domination continues, or grows, says the report writer.”
Checking-in on Your Local Listings Across Growing LBS Apps - SearchEngineWatch
“Checking in or tagging locations on location-based social networks like Foursquare, Facebook and Twitter is no doubt the hottest phenomenon today (besides possibly grabbing daily deals). Location-based service (LBS) sites allow consumers to share extensive detail about your business from their mobile devices and give you the opportunity to engage with and attract new customers. LBS growth continues for consumers and businesses alike as mobile search grows. Take Foursquare for example. It exploded onto the scene last year and now has 5 million registered users. Foursquare allows users to check-in to a location, share details with friends, and provide “tips” about your business.”
Checking-in to the State of Foursquare – PR 2.0
“Whether intentional or not, Crowley and team unlocked the elusive gates that separated the last mile of engagement between local businesses and their customers and prospective patrons. The rising generation of social consumers embraced geo-location services to share physical experiences, connect with their social graph in the real world and also earn rewards for their check-ins, which is rapidly becoming a powerful form of peer-to-peer endorsements and recommendations. Crowley, quite literally gamed the system that was once solely controlled by giants such as the Yellow Pages, Google and Yelp. The Foursquare team bridged the gap between people and places both online and offline.”
Social Media Measurement 101 - ClickZ
“Social media marketing is a must for most marketing professionals today. Since
many of us have flocked to Facebook, Twitter, YouTube, and other social media
sites, it has proven to be an alluring platform for many marketers to pursue.
However there is a challenge to find the proper way to measure performance. Many
have jumped in with little or no thought on how they are going to measure
success. Do you fall into this category? If so, read on.”
HOW TO: Ask and Answer Questions on Quora [VIDEO] – Mashable
“Quora is a new social question and answer website that’s receiving plenty of buzz. It functions on a simple premise: Ask a question (either to the community or an individual) and wait for the answers. You can also follow questions, topics, or people and read all the updates related to them on your home page. It’s simple enough, but beyond that, some of Quora’s features can get murky.”
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