January 14th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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Adgregate Markets To Launch Group-Buying Deal Tool For Facebook Merchants – MediaPost
“Some marketers believe Facebook is fast becoming the ecommerce channel for merchants. Supporting the movement, Adgregate Markets Wednesday will launch a Groupon-like deal offering for brands on Facebook in the next version of its ShopFans tool suite — just in time for Valentine’s Day. Along with the group coupon tool, ShopFans V. 2.0 will have functions for loyalty programs, flash sales, enhanced newsfeed commerce functions, access gates and viral promotions. Retailers can highlight specific products on their Wall and offer checkout functions within the post.”
2010 EHoliday Spending Wrap – MediaPost
“For the first time since comScore began tracking e-commerce activity in 2001, Cyber Monday (Monday, Nov. 29) ranked as the heaviest online spending day of the year at $1.028 billion. Green Monday ranked as the second heaviest day, followed by Monday, December 6. Free Shipping Day (Friday, Dec. 17) ranked fourth, while Thursday, December 16 rounded out the top five with. Eight days in total surpassed $900 million in spending this holiday season.”
How Apps Will Be Used by Marketers in Tomorrow’s Connected Devices – ClickZ
“Everything is getting “connected” these days, from TVs to home appliances to car electronics to tables! The true benefit for marketers is solving problems for consumers through these new smart devices while promoting their brand. The column will cover the latest developments in connected devices.”
Could Facebook and LinkedIn trigger a new DotCom crash?- Infinite Path
“The next 12 months could prove to be a make or break period for two of the world’s most successful social networking sites – and the situation should be enough to send shivers down the spine of anyone old enough to remember when the DotCom bubble burst back in 2000.”
How will Verizon’s iPhone change the mobile game? – Mobile Marketer
“Additionally this will lead to more eyeballs for Apple’s iAd network, which could help it compete more effectively against Google’s AdMob and the various independent mobile ad networks. The Verizon iPhone increases iAd’s reach, which will in turn make it more appealing for brands and agencies. While Apple is the biggest winner here, since iPhone users tend to consume more mobile content of all kinds, surf the mobile Web more and be more comfortable with mobile payments, the Verizon iPhone should benefit a host of players in the mobile marketing and commerce ecosystems.”
Participation in Real-Time Social Media Increased 20% in 2010 - Mashable
“Social media consultancy Trendstream released a report that suggests participation in the social web is shifting from a place to create personal content to a place to share professional content in real time. The Study found that blog writing declined by 4%, and forum participation decreased by 11%. Participation in real-time social networks and microblogs, however, both grew by 20%.”
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