Click. Industry Insights from Red Door Interactive

December 23rd, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Will the real Social CRM leader please stand up? – CustomerThink
“Social CRM is the connection of social data (wherever it is) with existing customer records (CRM solutions) that enable companies to provide new forms of customer intelligence. Example: BestBuy aggregates the tweets, public FB messages, FourSquare checkins of customer John Wong to understand his interests, preferences, friends, location, and mood and is able to serve up contextual products and experiences on the fly both online and in store. In other words: Social CRM = Social+CRM.”
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Branded Display Ads Close Search Gap - MediaPost
“According to a recent eMarketer forecast, growth in spending on online display ads will outstrip that for paid search through 2014, though search will continue to take the greater share of dollars. In 2010, both search and display will see increases greater than the rise in total US online ad spending, estimated at 13.9%. But between 2011 and 2014, the study projects online display spending will grow faster than overall online spending, while search spending will lag slightly behind.”
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Yext Takes Google Tags Idea Across Web - Search Engine Land
“Local advertising provider Yext has spearheaded the launch of a Google-like “tags” product that receives distribution across a vast array of local sites including Yelp, Yahoo, Mapquest, Superpages, Topix, Patch, Citysearch and others. It’s being characterized as an “anti-Google alliance.” That’s not exactly correct. As a practical matter it gives advertisers a way to run promotions across what is in effect a new local ad network, which in the aggregate constitutes a massive number of search queries and impressions.”
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65% of Internet Users Pay for Digital Content [STUDY] – Mashable
“Approximately two-thirds of Internet users — 65% — have paid to access or download digital content, according to a recent survey conducted by the Pew Internet and American Life Project. The results indicate that music, software and apps were the most popular purchases among a group of 755 Internet users surveyed between October 28 and November 1. Digital music and software were tied at 33%, while 21% of survey respondents said they bought apps for their cellphones or tablet computers.”
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The Top 40 iPhone Apps of 2010 – TechCrunch
“The iTunes App Store is huge. More than 300,000 apps huge. I’ve watched this monster start from nothing and turn into a billion-dollar industry in only a few short years. We’ve been approaching this point for some time now, but it’s more apparent than ever that app exposure is of critical importance. A healthy majority of iOS app users discover new applications directly from their device as opposed to using iTunes.”
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How We Shared Content in 2010: Still More Facebook, More Email Than Twitter, MySpace Lives On – Read Write Web
“What’s the most popular way people share? Facebook. Now more than ever, AddThis reports that Facebook’s share of sharing grew from 33% last year to 44%. The company says that email, the second most popular method of sharing through its service, is 38% bigger than sharing on Twitter! And MySpace, though in sharp decline (down 27%), remains very popular. There are of course many different ways to share content, but these numbers from AddThis are quite interesting none the less. If you’re not making it easy for website visitors to share your content by email, for example, you’re probably making a big mistake.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Tags: Apps, Click., digital, Facebook, Google, Industry insights, newhighlights, News, red door interactive, scrm, social crm