Click. Industry Insights from Red Door Interactive

December 3rd, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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HOW TO: Boost Holiday Sales With Commonly Overlooked Marketing Strategies  - Mashable
“You might want to add customer experience to the annual list you’re making and checking twice. Gift buyers are finding new ways to shop with feature-rich smartphones and immediate delivery of digital products and services. Here are a few suggestions to help retailers make one final push for a merry customer experience that will drive sales this season.”
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Report: Mobile Advertising To Reach $790 Million In 2010 – MediaPost
“Mobile search ad revenue is projected to grow especially fast in the coming years, surging from $163 million this year to $1.6 billion in 2014. Mobile display will increase at a slower clip of 31% annually, from $356 million now to $803 million in four years. And SMS text advertising will more than double over that period from $271 million to $562 million, growing at a 20% rate each year.”
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Why Reviews Matter, Not Just in Social but in Search Too - ClickZ
“Review sites can be both a blessing and a curse for retailers, whether they are online stores, brick-and-mortar, or both. It used to be that as a company, you had to monitor the review sites for a host of different things such as correct spelling of your business name, the right hours of operation, and the correct addresses (both URL and physical). As the members of social media communities get savvier and start to recognize the power they literally have at their fingertips (think smartphones here), the power of review sites becomes increasingly more relevant to your marketing strategy, both online and off.”
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Search Engine Optimization in an Increasingly Social World – Search Engine Watch
“One fascinating thing about SEO is the constant change. Most of us experience this through the changes made by the search engines to their results, such as the recent advent of Google Boost. What interests me more is what motivates these changes? We could provide the simplistic answer of “increasing profits,” which would be correct, but it isn’t sufficient. It may sound trite, but the answer for both search engines is increased user satisfaction.”
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Report: Holiday Boost For Smartphones, App Downloads – MediaPost
“Interestingly, this surge demonstrates that consumers appear to be buying and activating smartphones early in the season for personal use. This early indicator suggests that strong spending on smartphones as gifts throughout the season should continue.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive.  Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Tags: Click., digital news, holiday marketing, Industry insights, Marketing, mashable, Mobile, mobile marketing, News, news highlights, Red Door, red door interactive