November 12th, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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YouTube Mobile Use Exploding: 75% Report Mobile is Primary Way of Watching YouTube- ReadWriteWeb
“According to a study of over 16,000 mobile YouTube users conducted by Google, 75% of respondents said that mobile is their primary way of accessing YouTube. At first glance, that figure may come as no surprise – after all, how shocking is at that a survey of mobile users finds that they watch a lot of YouTube Mobile? However, it’s actually a rather telling number. For some of us, watching YouTube on a mobile device is an additional way to watch video, not the primary way. But as it turns out, for a large majority of mobile video users, it’s completely the opposite.”
HOW TO: Activate Your Brand’s Super Influencers– Mashable
“As a marketer, you’ve undoubtedly heard about the 1% rule — that just 1% of your brand’s social media followers are responsible for the majority of sharing. They share your social media campaigns with their larger social network, passing on links to your contests, promotions, deals, and other marketing campaigns. These key influencers are more than just fans — they’re brand ambassadors.”
Facebook Email Coming Monday with Office Web Apps Integration – ReadWriteWeb
“Facebook is having another one of its all-hands-on-deck press events next Monday and the speculation this time around, a la the telegram-esque design of the invite, is that the company will unveil its “Gmail killer”.
The offering, dubbed “Project Titan”, would potentially offer @facebook.com email addresses with POP access, not to mention integration with Microsoft’s Office Web Apps.”
Twitter Tests Location-Based Place Feature- MediaPost
“Those who use Twitter may soon see the convergence of location and real-time services on the site. Similar to Google and Facebook, the company is testing a new feature that lets businesses claim their location or “Place.” The move could increase the importance of local search and make the tool more valuable to businesses by broadening Twitter’s ability to serve up location-based ads and coupons or discounts.”
Social Media Marketing and Your Customer Service Team - ClickZ
“Social media marketing isn’t just for brand recognition or creating leads anymore. Savvy companies such as Southwest Airlines, Zappos, Dell, and Whole Foods have figured out that engaging in social media can be a great way to expand their abilities to give great customer service through online channels. They’ve figured out that their customers aren’t just on the phones, in their stores, or on their planes; their customers are actively engaging in social media communities.”
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