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Industry insights from Red Door Interactive

June 25th, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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An Open API from MasterCard to Develop Applications? Priceless  - ReadWriteWeb
“MasterCard has announced that desktop and mobile developers will have access to an API from the credit card giant later this year. The company hopes that by opening its technology to developers, new and innovative e-commerce applications that leverage the MasterCard network will be created, potentially competing with the likes of Visa, PayPal and Square.”

This marks a continual increase in companies creating mobile platforms which allow customers to perform transaction via mobile devices. Square particularly has a created hype with its mobile application that enables credit cards to be scanned on a mobile device. These technological advancements will likely affect your business, now and into the future.

The development of open, mobile platforms are of particular interest here at Red Door Interactive, and in our upcoming July newsletter RDI Senior Strategist, Brett Johnson,  will outline the what, how and why of openAPI.
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Bazaarvoice Builds Apps On Social Platform Making Content Shareable, Searchable  - MediaPost
“The SocialConnect Suite gives consumers a voice through rating and review, social sharing, and ability to syndicate content. The tools aim to drive sales, reduce returns, and boost success for search engine optimization (SEO) campaigns. It also allows consumers to log into their Facebook, Twitter or MySpace page to immediately see reviews from friends and people with similar interests.”
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Ford Puts ‘Fiesta Movement’ Inside Dealerships  - MediaPost
“When owners come to pick up the cars, they will get an interactive USB drive as part of the package. The device — part of what Ford calls the Fiesta “unpackaging experience” — actually begins when owners drive off the lot. The size of a typical external Flash drive, it holds the owner’s manual as well as a portal to Fiesta-owners’ social communities, podcasts, enthusiast clubs and merchandise.” This is just one more example of how Ford continues to provide innovative digital resources for its consumers.
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Why Google Will Buy Twitter - Smedio
“It’s been nearly a year since the rumor of Google-Twitter acquisition originated and it doesn’t seem to be coming to an end any time soon. Meanwhile, the landscape of both companies has changed significantly since 2009. Google has been on a rigorous shopping spree mopping up one startup after another, albeit none in the social media space. Meanwhile, Twitter’s popularity has skyrocketed in the last several months and it has transformed itself from being “just another micro-blogging service” to becoming the “world’s most popular social media network”. So, why will or why should Google buy Twitter? Let’s find out.”
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Digital Best Practices That All Marketers Can Learn From - ClickZ
If your company is like most you probably have noticed a shift in how your marketing budget is being allocated; away from traditional advertising and into digital advertising. With this shift it’s important to “learn about the opportunities made possible by digital and best practices made requisite by it.” Augustine Fou writes a compelling article that can not only familiarize you with the digital landscape but open your thinking.  One particular section of the article “You should think of the ecosystem around your product, not just the product itself” offers what may be an unfamiliar perspective but lays out some thought starters on how this might apply to your brand.
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100 of the Best Privacy Tools and Online Resources - High Speed Internet
Are you outraged by the recent privacy breaches such as the “Google Chrome Crime”, the “Facebook Fiasco” and the “Whitehouse.gov-gate”? If so, this resource is for you. The article outlines ways that you can ensure your privacy by taking measures into your own hands by using the various tools and resources.
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive.  Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Tags: API, Apps, Click., digital, Industry insights, News, red door interactive