October 1st, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
Click, enjoy and learn.
We’ve done the hard work for you.
Pew: Majority Of Americans Researching Products Online - MediaPost
“Using the Internet to research product purchases has become a common practice for many people, according to a new study from the Pew Research Center’s Internet and American Life Project. They found that 58% of Americans perform online research of products and services they are considering buying, up from 49% in 2004. The study also found that more people are also doing more than just gathering information about products online — they are increasingly providing it as well.”
At Red Door, we research what people are doing online and make sure your company is reaching them, either through search engine optimization, paid search, etc. Pew’s recent study helped show how important this can be.
Preparing for the Future of E-mail Marketing– ClickZ
“The goal of advertising and marketing is to generate a positive ROI (define) by selling products and services. This will be done most effectively by those marketers that create engaged audiences by providing relevant and timely communications implemented through one-to-one, integrated, interactive, digital communications.”
Conversions, Engagement, and Sales All Begin and End With Trust – ClickZ
“Folks go to search engines for research and they go to social sites for communicating. So, when looking to prioritize efforts, use each for its intended use and you’ll find a much greater ROI, have an easier time setting priorities, and in the end drive greater trust, which leads to more sales.”
Yammer Debuts A Facebook For The Enterprise- TechCrunch
“Yammer, which launched as the “Twitter for businesses” at TechCrunch 50 in 2008, is launching the next-gen version of its platform. Yammer 2.o is aiming to be a full-fledged social network for the enterprise. As we wrote in our initial review of the new platform, Yammer is adding a number of applications to its platform that increases its functionality beyond just a communications platform. These new applications include polls, chat, events, links, topics, Q&A, ideas, and more. Similar in theory to the Google Apps marketplace, Yammer is giving third-party developers the ability to sell and create applications like those that Yammer will now offer.”
Marketing Experiments Emerge Using Facebook Places - Inside Facebook
A little over a month after Facebook made its long-awaited entrance into the location space with Places, experiments from advertisers and local businesses looking to market via check-ins are starting to emerge. In one of the more creative takes on Places, Nike recently gave “Destroyer Burritos,” or fake burritos stuffed with branded athletic jackets, to fans who checked into a Portland-based Korean taco truck.” When someone checks into your business, it shows up on their profile and in their newsfeed. What is that kind of exposure worth to your business?
Google, Microsoft, Yahoo Dish - 360i
See what executives from Google, Microsoft and Yahoo had to say about using integrated interactive marketing solutions for reaching customers across online landscape.
A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.