September 24th, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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Gmail Priority Inbox: What Does It Mean for B2B E-mail Marketers? – ClickZ
“If you rely on “batch and blast” for your e-mail strategy and haven’t moved up to segmentation, relevance, and engagement, it could mean quite a lot. Priority Inbox sorts e-mail in the interface by identifying which e-mails are most important to recipients based upon opens, clicks, replies, etc., along with recurring keywords found across all the messages.These e-mail messages are grouped at the top of the inbox and labeled as “Important.” “Starred” or flagged messages are placed in the next pane and “Everything Else” (i.e., all other non-spam e-mail) goes into a pane at the bottom of the inbox.”
SEO Analytics Gets A Jolt From Caffeine – Media Post
“The Cotendo SEO Analytics Service, offers reports for search engine crawling activity, crawler comparisons, detailed hits and errors, object delivery times, error codes, and customizable alerts. Reports and alerts are delivered daily, with fine time resolution for best results. The service offers two interfaces and collects data from Google, Bing, Yahoo and other major search engines, including those in South Korea, China and other parts of the world. The tool details data about the behavior of search engines in the CDN environment. Cotendo, a content delivery network, aims to speed up applications and Web sites like bestbuy.com, walmart.com, facebook.com and linkedin.com.”
Twitter to Release a Real-time Analytics Solution This Year [REPORT] – Mashable
“In the Last quarter of 2010 Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets. The team that works on this tool is the one behind Trendly, which Twitter had acquired in June. Trendly was all about highlighting important changes in the traffic that reaches your website, and, according to Hoffman, Twitter’s analytics solution will show you which tweets are spreading and which users are influential in your network.”
Watching the Value of Online Video Grow- ClickZ
“This month, market researcher Morpace reported that Internet users between the ages of 18 and 34 now spend almost 25 percent of their viewing time online. Although 52 percent of total TV time is still represented by live TV, online is the most popular alternative, with half of all viewers watching some TV online in July of this year.
In fact, eMarketer says about 85 percent of 18 to 34 year olds watch online video at least once per month, while electronics marketplace Retrevo has found 23 percent of Web users under the age of 25 actually watch “most” of their TV online.In order to take advantage of this behavior, buyers must consider incorporating online video in their campaigns.”
ComScore ‘Social Analytix’ Provides Real-Time Consumer Feedback – MediaPost
“The comScore Social Analytix will monitor consumer-generated word-of-mouth brand mentions, and gauge consumer sentiment toward their brands, products, and competitors.It will also help brands respond to potential customer service issues as they arise, and help identify social media influencers, reach out to them, and form relationships with their customers.”
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