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Industry insights from Red Door Interactive

August 20th, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Digital Marketing: Facebook Introduces Location-Based Places - AdAge
The mobile service will focus on three major features: “It will allow users to share where they are with their friends; allow them to see who is near them; and allow them to discover new places around them”- just like Foursquare and Gowalla.
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Location-based app Shopkick launches with Best Buy, Macy’s - DMNews
Shopkick is a location-based shopping app that allows consumers to get in-store coupons and discounts. Shopkick differs from other geolocation services like Foursquare, because the app detects when a person walks in the door, preventing fake check-ins. So far the service has partnered with Best Buy, Macy’s, American Eagle Outfitters and Sports Authority.
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What’s the Next Game Changer in Digital Marketing?  - ClickZ
“Will geo-location services, combined with the popularity of the iPhone and other phones running on the Android operating system, make mobile advertising a reality sooner rather than later? Or can Twitter, which introduced sponsored tweets four months ago, expand its ad offerings in coming months or years?” While marketers often disagree on what the next game changer will be, all agree that there are dynamic and major changes in store.
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Lessons From The Top Brands On Facebook – MediaPost
“After analyzing the pages of 30 top national marketers, Forrester came away with some interesting findings. For one, amassing an enormous number of fans is neither the only nor the most important goal for many brands on Facebook — but it doesn’t hurt. The companies Forrester found with the most fans made their pages easy to find by creating multiple fan pages, cross-promoting them, and using a vanity URL.”
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Gap Takes Over Groupon Sites Nationwide  - MediaPost
“Groupon scored its first nationwide retailer Thursday morning with an offer from The Gap appearing on all 85 of its city-based websites in the U.S. and Canada.”We’re always looking at new and innovative ways to connect with our customers, and we know many of them are Groupon subscribers,” Olivia Doyne, Gap director, engagement marketing, tells Marketing Daily.”We thought the timing of our exclusive Groupon offer would be ideal as people begin to build their back-to-school and fall wardrobes.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive.  Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Tags: Click., digital news, Facebook, lbs, red door interactive, shopkick