July 29, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.
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Google Launches Hotel Search Tool With Room Price Data - Mashable
“Hotel Finder, an experimental search tool, enables users to define key lodging preferences in hopes of finding the perfect hotel for their travel needs.Users input their preferred location, dates, price and rating details, and Hotel Finder delivers its top recommendations, in a list or on a Google Map. For the moment, it’s only available in the U.S.”
Spotify Sued for Patent Infringement - Mashable
“The patent in question is for a “Device for the distribution of music information in digital form.” The patent was filed in the ’90s, and was purchased by PacketVideo a few years ago. Now, the company is claiming that Spotify is infringing on the patent, causing “irreparable harm and damage” to its business, according to the suit.”
Business Guide to Facebook Launches- Search Engine Watch
“Launched Tuesday, Facebook for Business attempts to lay out a clear, concise, and easy-to-follow guide for businesses, making the problem of over-optimizing a thing of the past. The resource center brings value to business owners, employees tasked to handle social media, and marketers looking for science and statistics to sell and educate regarding Facebook services.”
Five Tips on Marketing to the Millennial Mom - Advertising Age
“Millennial consumers have held marketers rapt since they burst into demographic studies as the influential ‘tween offspring of the earnest and omnipresent boomers in early 2000. The top side of millennials is just hitting 30 years of age, while the mean is about 22. As they are becoming parents themselves, this group constitutes the first generation of moms to enter motherhood replete with perpetual connectivity, myriad online and offline social networks and a yen for the triple bottom line in every purchase.”
Twitter Intros Ability To Target Promoted Tweets To Followers - Search Engine Land
“Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately.”