Charlotte Russe, Red Door Interactive launches “DesignStar” campaign

Customers invited to submit original t-shirt designs that embody the nationally-renowned specialty retailer brand

Charlotte Russe, the mall-based specialty retailer of fashionable, value-priced apparel and accessories, and Red Door Interactive, a San Diego-based premier strategic Internet Presence Management firm, today launched their “You Could Be the Next Charlotte Russe Design Star” campaign.

Utilizing the Brickfish social media contest platform, customers are invited to submit original t-shirt designs that embody the Charlotte Russe brand.

“The ‘Charlotte Russe Design Star Campaign’ puts creativity in the hands of our consumers,” said Craig Gillan, Director of E-commerce at Charlotte Russe.  “By leveraging social media, we will connect with our customers and everyone in their network on their terms.”

The retailer will select one Grand Prize winner from the contest and produce a t-shirt inspired by their design to sell online. The same person will also receive a fashion-filled trip for two to New York City, including a Charlotte Russe shopping spree.

In addition to the Grand Prize winner, Charlotte Russe will also be giving away a $750 shopping spree to one “Most Viral” winner and the “Sign-up Sweepstakes” winner. 

The promotion initiative – overseen by Red Door Interactive as part of its ongoing social media management efforts for the retailer – is designed to not only increase new and repeat sales, customer loyalty and store traffic, but to also raise the general level of online conversation surrounding the specialty retailer’s brand.

“We are excited to see both the creativity of the designs as well as the virality of the contest submissions across social media platforms,” said Crosby Noricks, Social Media Strategist for Red Door Interactive. “Charlotte Russe continues to provide innovative means for customers to engage with the brand online, and we’re privileged to be working on this project.”

About Charlotte Russe
Charlotte Russe Holding, Inc. is a mall-based specialty retailer of fashionable, value-priced apparel and accessories targeting young women in their teens and twenties. As of December 27, 2008 the Company operated 495 stores in 45 states and Puerto Rico. For more information about the Company, please visit www.charlotterusse.com.

About Red Door Interactive

Headquartered in San Diego, Red Door Interactive Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Rubio’s, Souplantation & Sweet Tomatoes Restaurants, eSet, Cricket Communications, and California Avocado Commission. Find out more about Red Door Interactive at http://www.reddoor.biz

Media Contact:

David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560