OpenAPI, The Gateway to the Next Frontier in Online Business

By Brett Johnson Senior Strategist, RDI You may have heard the term “API” once or twice.  An acronym for “Application Programming Interface,” it’s really a fancy way of saying “data access,” and more and more data-laden companies are opening their hard drives to the public.  Although APIs are typically written for programmers and developers, it isn’t difficult to learn how to work with this type of information.   APIs rely on standardized web technologie ... Continue Reading

Case Study: The First 100 Delicious Days of Souplantation.com

By Jeannie Fratoni Creative Director, RDI A 220% Increase in Returning Visitors—That’s a Lot of Cabbage! Souplantation & Sweet Tomatoes Restaurants is an all-you-care-to-eat dining experience where you can enjoy the freshest ingredients and a meal that is your own creation. Red Door Interactive built an entirely new site for them from the ground up and the site visitors keep coming back for more. We formulated strategies and recommendations of our o ... Continue Reading

The Experience Advantage

By Charles Wiedenhoft Director of Business Planning & Optimization, RDI Take a moment and imagine what your customers are doing online – right now. Like you, they are engaged in digital experiences performing everyday tasks such as checking email, managing finances, booking flights, downloading music or connecting with friends.  These digital experiences are always more engaging than passive messages. They create emotional imprints that can either ele ... Continue Reading

When You Launch the Maritime Museum Web Site, Do You Smash a Bottle of Champagne Across the Bow?

One of the best things about working at Red Door is that we get to serve extraordinary clients. The Maritime Museum of San Diego is a perfect example. Red Door Interactive was recently chosen to create their new Web site. The museum is great local organization and has been an asset to the community for decades.

The Maritime Museum’s research credentials and educational programs are second to none. Nautical books, seafaring music, a

San Diego Metropolitan Magazine Interview with Reid Carr, President, Red Door Interactive Inc.

San Diego Metropolitan Magazine recently interviewed our President, Reid Carr. Here Reid discusses his background, passion for advertising and the digital space, Red Door's core values and the future of the organization. So you think trendy online social networking sites like Facebook and Twitter are great ways to make connections, keep up with the latest gossip and generally pass the time away? Reid Carr sees them as opportunities for companies to build their income and ... Continue Reading

Come Tweet With Us!

Learn how to develop a Twitter-specific social media strategy from concept, to execution to measurement with Red Door social media strategist, Crosby Noricks. Do you crack jokes that include the words “fail whale?” Find yourself spending Sunday nights tweeting away about the latest episode of #trueblood? It might be a bit embarrassing to admit it to your significant other, or explain it to your CEO, but used correctly, Twitter has some pretty serious benefits for busines ... Continue Reading

Register Now! Shopping Cart Optimization Webinar presented by Charles Wiedenhoft

Presented by: Charles Wiedenhoft - Director of Business Planning & Optimization

DATE: August 25, 2009
TIME: 11:20am PST / 12:20pm MST

REGISTER NOW!!

We're in the midst of Summer, but online retailers who were able to secure budget for major site enhancements have preparations for the holiday shopping season well underway. Those merchants who are operating under budgeting and staff r

Social Media Infiltrates the Traditional Agency

Traditional media has been shaken to the core by an exodus to the web in the past few years. Some attribute the changes to the economy, while others point to growth in broadband and the general availability of information on the internet. This paradigm shift is most certainly an amalgamation of several factors, including perception of ad efficacy in various channels. Newspaper readership has dwindled and a sad few have closed their doors completely. Subscriptions were down, but worse, the 20 ... Continue Reading

Turn Your Email Newsletter Into A Social Sharing Hub!

Your email newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain.  By adding social sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your email newsletters, you empower subscribers to share.  It also allows you as a marketer to identify which subscribers are sharing the most.  These brand evangelists can then be identified, segmented, and leveraged ... Continue Reading

Twitter Analytics from Avinash Kaushik

In a recent interview with Dr. Ralph Wilson, Avinash Kaushik shared some of the metrics he likes to analyze for Twitter. These Twitter analytics include:

Number of followers over time Number of retweets (RTs) over time Number of clicks on tweeted links Most popular content (above-average clicks)

Applying an integrated approach to your social media strategy?

Want to start building a community on Twitter and Facebook to give customers new ways to     connect with your brand? Have an e-mail marketing program? Here’s how Souplantation/Sweet Tomatoes, a Red Door client, executed their foray into social media.

Internet Presence Management Tips for Real Estate/Property Firms

On Thursday of last week, Tony Felice and Scott Esmond from the Red Door Interactive Denver office spoke to the 2009 Apartment Internet Marketing Conference in Denver, CO. As the first presentation following the previous evening’s opening activities, their topic was to analyze an apartment firm’s web presence. Given the breadth of what an internet presence entails, the one hour time slot was filled to say the least. The focus of the presentation was to analyze an industry leader, Simpso ... Continue Reading

Providing Consistent Value, The Name of the Game

Regardless of economic conditions, this simple constant must remain the same for a long-term viable business: provide consistent value to your customer. In reading articles lately about what service providers are doing to survive this storm. The shift, I hear, is to something that companies should have been practicing all along: proving their value. Now they have to put a little skin in the game to make their customers and prospects believe it to “survive” and maintain those relationships.  ... Continue Reading

5 Steps To Developing Data Driven Marketing Campaigns

 As marketers we are all looking to reach “nirvana”: target the right person with the right message, at the right time. Its the clear path to driving conversion rates that exceed expectations. The days of blasting promotional messages to all, or at the very least, many are dead and gone. The conversation has changed. We must put ourselves in the customers' shoes and target them individually as best we can through data driven strategies. The data driven marketing concept is no longer a my ... Continue Reading

How Ryan Leslie Is Reshaping the Music Industry Through Social Media Tools

Social media and social networking have certainly changed the rules to the game when it comes to how brands can communicate with consumers.  No need to preach the gospel here. You can read about it in nearly every marketing industry email newsletter.  I'd  like to place the focus on one industry in particular: the music industry.  Both music and social media are topics near and dear to my heart as I work with our clients here at Red Door Interactive to develop social media strategies for the ... Continue Reading

What Do Mobile Campaigns and Children Have in Common?

Mobile campaigns are a lot like a child. If you don't nurture them, or care for them, or just plain ignore them, odds are, they are bound to turn out all wrong. And just like children they go through a series of steps: incubation, birth, adolescence, adulthood, and finally they reach senior citizen status. But unlike children, there is no What to Expect When You Are Expecting to refer to. You want to be a good parent, and that takes preparation. I want you to be prepared. I want you to kno ... Continue Reading

Jack Box was in a bus crash, but is the social campaign a train wreck?

This was one of the more entertaining Superbowl commercials with a good tease and all the right corresponding components: hangintherejack.com, Facebook fan page, Twitter page, Email & SMS campaign, but I am very disappointed in the long-term execution.  This shouldn't even be a long-term execution by the way - people have short attention spans… what the hell is going to happen to Jack?

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Marketing Wisdom for 2009 Report

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD SOC ... Continue Reading

Weekend Assignment: UX testing for the price of a pizza

In my previous post we looked at a few quick, easy tests you could do to check how well your site is working for your customers. If you haven’t done those yet, you can go back and do them any time. So maybe you found a few little broken things (and if you did, good job!), but your site seems to be doing OK. If there were any big problems you’d have noticed them, right? Isn’t is obvious to everyone, that your “Neat-o Stuff” button leads to the store where you sell your products? N ... Continue Reading

Weekend Assignment: Find problems with your Web site

Here’s something you can do to help your bottom line the next time you have a few minutes free. Yeah, yeah, I know, free time is hard to come by. But this will be worth it, I promise. Watching the Superbowl this weekend? You can do this during the commercials. Watching the commercials? Here’s something to do when the game is on!

You’re going to use one or more features of your own Web site. Look for anything that would confuse, annoy,