Point-Counterpoint: Red Door hosts an interactive discussion on the promises and realities of integrated marketing.

Experience the ideologies of notable industry leaders Tom Sullivan, CEO of Vitro, David Oates, President of Stalwart Communications, Joe Hodas, SVP Brand Communications at Vladimir, Dirk Shaw, SVP Digital Influence at Ogilvy Public Relations Worldwide and Reid Carr, CEO of Red Door Interactive. These agencies collectively represent an interesting cross section of brands including Asics, Cobra Golf, Certona, Cricket Wireless, Ford, Cisco, Intel, Unilever and Marriott and Overstock.com.

Join our panelists as we debate how complementary philosophies can lead to innovation and immersive brand experiences that integrate traditional and digital communications to the benefit of your customers and your business. Where not long ago integrated marketing simply meant the addition of digital, we’re now witnessing an integration revolution with the growth of social media, multichannel access and personalization.  Join us for a synergistic and informative session that could very well provide the creative and tangible strategies that make marketing in this revolution more fun than ever.

Topics include:

• How is the iAd reshaping advertising?
• The digitization of traditional:  Outdoor now has a power outlet.  Print gets the iPad.
• Tactics for augmenting traditional with digital (and vice versa).
• Multichannel engagement: Can’t you see I’m on the phone/computer/ TV.
• Social media: Changing goals from sales to relationships.
• Mobile devices: Is the holy grail of integrated marketing communications sitting in the palm of our hand?
• Measurement and ROI: Taking metrics beyond hits and eyeballs.
• How to get your marketing partners working together on your behalf.

SAN DIEGO Panelists:

• David Oates, President, Stalwart Communications
• Reid Carr, CEO, Red Door Interactive
• Tom Sullivan, CEO, Vitro

DENVER Panelists:

• Dirk Shaw, SVP Digital Influence, Ogilvy Public Relations Worldwide
• Joe Hodas, SVP Brand Communications, Vladimir Jones
• Reid Carr, CEO, Red Door Interactive

EVENT DETAILS

The San Diego event will be held on Tuesday, July 27^th  in our beautiful space on the 15th floor of Diamond View Tower; and the Denver event will be held on Thursday, July 29^th at the hip and funky Fuel Café at TAXI.

8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Cost: $49
SD: Parking validation included for those who park at the Padres Parkade.
Denver: Parking Free

*We will no longer be accepting walk-ins, so remember to register before the event.

If you have any questions about the Speaker Series, please contact:
Erika Werner, San Diego event: ewerner@reddoor.biz
Scott Esmond, Denver event: sesmond@reddoor.biz

The Digital Age has been with us for decades but many companies still treat traditional advertising and digital marketing as separate channels with their own objectives, budgets and success metrics. Not only is it difficult to manage effectively when one hand doesn’t know what the other is doing, but inconsistency leads to customer confusion as well.

SAVE THE DATE
The San Diego event will be held on Tuesday, July 27; and the Denver event will be Thursday, July 29th.

8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Who Should Attend: Marketing execs, CMOs, Marketing and Brand Managers, and Information Technology professionals for national consumer brands and retailers.

Additional details and registration will be available soon. We look forward to seeing you!

With Apple’s 4G iPhone and a second-gen Android on deck, smartphone sales are expected to grow. That means location-based brand marketing on mobile devices will become essential.

Smartphone features are changing the ways brands market and they could change consumer habits the way the Internet did in the late 1990s, panelists at a Red Door Interactive roundtable said Tuesday.

“The majority of communication and content consumption is going to move to mobile,” said panelist Jeff Montgomery, the chief revenue officer for Placecast, a location-based mobile marketing firm. “Mobile marketing messages need to be relevant, though — they have to reach you when you need them and where you need them.”

Full Story >>

Major changes in localization of search results, explosive growth of location-based social networks and location-aware smart phones have each changed the way customers find, interact and relate to brands. You guessed it. Your national brand is going local.

In this panel discussion, marketing experts will discuss how you can leverage local search, social and mobile marketing to grow local communities, drive in-store and online traffic, and build greater exposure for business success. 

Topics will include

• How and what larger brands should communicate locally
• Optimizing map listings in Google Places and beyond
• How to capitalize on GPS/mapping enabled phones
• Leveraging Geo-targeting and real-time messaging
• Protecting your brand reputation in local business reviews
• Measuring the results of local marketing
• Expectations for the future of local SEO, mobile and location-based social networks 

SAN DIEGO Panelists:

• Dan Clark: VP Marketing and Research, ESET 
• Doyal Bryant: CEO, Universal Business Listing.org 
• Jeff Montgomery: Chief Revenue Officer, Placecast
• Michael Todd: National Interactive Sales Manager, Citysearch 
• Moderator-John Faris: Online Acquisition Supervisor, Red Door Interactive

DENVER Panelists:

• Deborah Jourdan:  Sr. Director Consumer Marketing, Cricket Communications
• Jami Zakem: Director of Client Services, Yelp
• Martin May: Co-founder, Brightkite
• Tony Felice: Senior Strategist, Red Door Interactive
• Moderator–Scott Esmond: Director of Business Services, Red Door Interactive

EVENT DETAILS:
The Speaker Series events will be held on Tuesday, May 25^th. The San Diego event will be in our beautiful space on the 15th floor of Diamond View Tower; and the Denver event will be held at the hip and funky Fuel Café at TAXI.

8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Cost: $35
SD: Parking validation included for those who park at the Padres Parkade.
Denver: Parking Free

If you have any questions about the Speaker Series, please contact:
Erika Werner, San Diego event: ewerner@reddoor.biz
Scott Esmond, Denver event: sesmond@reddoor.biz

Need some convincing?

• Local Mobile: Gartner Reports Mobile to Outpace Desktop Web by 2013
• Local Social: Pepsi To Intro Geo-Based Loyalty Program
• Local Search: 37% of Customers Who Searched for a Local Business in ’09 Ended Up Visiting the Store in Person 

In this panel discussion, marketing experts will discuss how you can leverage local search, social and mobile marketing to grow local communities, drive in-store and online traffic, and build greater exposure for business success. 

Topics will include

• How and what larger brands should communicate locally
• Optimizing map listings in Google Local Business Center and beyond
• How to capitalize on GPS/mapping enabled phones
• Leveraging Geo-targeting and real-time messaging
• Protecting your brand reputation in local business reviews
• Measuring the results of local marketing
• Expectations for the future of local SEO, mobile and location-based social networks 

Save the Date: Tuesday, May 25th

Time: 8:30-10:30 am

Where: Fuel Café (Denver) / Diamond View Tower (San Diego)

Who Should Attend: Marketing execs, CMOs, Marketing and Brand Managers, and Information Technology professionals for national consumer brands and retailers (content will not be applicable to individual, local retailers)

Cost: $35.00

Additional details and registration will be available soon. We look forward to seeing you!

Event attendees will receive Red Door’s step-by-step checklist to get started on your business’s content strategy today. Don’t miss out on this event which is sure to be a success, register now!
 
TOPICS will include:
• How to plan and prioritize an editorial calendar and content roadmap
• How to brainstorm ideas for content by leveraging internal as well as external resources
• Content engagement types and participation level expectations (align content with business and customer goals)
• The importance of content contribution from your customers
• Creating consumable and shareable content
• Developing content from a legal perspective
• Tools to measure your content marketing success

 
SAN DIEGO Panelists:
+ Gary Angel, President and CTO, Semphonic
+ John Faris, Online Acquisition Supervisor, Red Door Interactive
+ Marc Figueroa, Vice President, Marketing, Vistage International, Inc.
+ Alex Pham, Technology Staff Reporter, Los Angeles Times
+ Moderator-Lisa Schiavello, Executive Creative Director, Red Door Interactive

DENVER Panelists:
+ Sandra Ahn, Data Insights & Strategy Supervisor, Red Door Interactive
+ Ken Barber,  Interactive Marketing columnist , Denver Business Journal
+ John Dockstader, Catalog Manager, Vitamin Cottage
+ Toby Hedges,  Associate Brand Manager , WhiteWave Foods
+ Moderator – Scott Esmond, Director of Business Development Denver, Red Door Interactive

EVENT DETAILS:
The San Diego event will be held on Thursday, March 18th in our beautiful space on the 15th floor of Diamond View Tower; and the Denver event will be held on Tuesday, March 23rd  at the hip and funky Fuel Café at TAXI.

8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Cost: $35
SD: Parking validation included for those who park at the Padres Parkade.
Denver: Parking Free

If you have any questions about the Speaker Series, please contact:
Erika Werner, San Diego event: ewerner@reddoor.biz
Scott Esmond, Denver event: sesmond@reddoor.biz

Create interest in your company and products. Boost sales and inquiries. Attract and retain customers. And do it subtly and effectively by giving them what they want—relevant articles, newsletters, a place to interact and share on social media sites and much more. As consumers find themselves pulled from one advertising message to the next, a strategic Content Marketing plan can fill in, and play a pivotal role in reaching your target audience.

Content Marketing is continuing to account for more companies’ marketing budgets, as they seek out digital channels to expand their marketing strategies. As a result, creating an integrated content marketing strategy is vital in making sure that you get the most of your marketing efforts. Content marketing strategies will vary from company to company, but all are united by the need to deliver fresh and relevant information as a way to generate more leads and drive quick consumer action. In this edition of Red Door’s Speaker Series, a panel of experts will discuss key topics to consider when developing a content marketing strategy while also helping to simplify the planning process.

SAVE THE DATE
The San Diego event will be held on Thursday, March 18th; and the Denver event will be Tuesday, March 23rd.

8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Additional details and registration will be available soon. We look forward to seeing you!

Social media is playing a significant role in shaping customer buying decisions. As a result, retailers are abandoning traditional advertising channels in favor of social media and other digital channels to proactively engage consumers in real time.

TOPICS will include:

+ Hooking new customers via social media
+ Building community
+ Leveraging brand evangelists to drive word-of-mouth
+ Social CRM
+ Promoting sales and events

SAN DIEGO Panelists:

+ Crosby Noricks, Senior Social Media Strategist, Red Door Interactive
+ Natalie Malaszenko, Director of Ecommerce, Petco Animal Supplies, Inc.
+ Christine Morrison, Social Media Marketing Manager, Intuit
+ Liya Sharif, Director, Marketing, Qualcomm
+ Moderator – Reid Carr, President, Red Door Interactive

DENVER Panelists:

+ Tony Felice, Data Insights Strategist, Red Door Interactive
+ Brian England, Marketing Manager, Social Media Strategist, Western Union
+ Beth Leleck, Email Marketing Manager, ExactTarget
+ Joe Rogel, Social Media Strategist, Gaiam
+ Mike Slone, Director of Interactive Services, Vail Resorts
+ Moderator – Scott Esmond, Director of Business Development Denver, Red Door Interactive

EVENT DETAILS
The San Diego event will be held on Tuesday, January 26 in our beautiful space on the 15th floor of Diamond View Tower; and the Denver event will be held on Tuesday, February 2 at the hip and funky Fuel Café at TAXI.

8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Cost: $35
Parking validation included.

If you have any questions about the Speaker Series, please contact:

Erika Werner, San Diego event: ewerner@reddoor.biz
Scott Esmond, Denver event: sesmond@reddoor.biz

Social media is playing a significant role in shaping customer buying decisions. As a result, retailers are abandoning traditional advertising channels in favor of social media and other digital channels to proactively engage consumers in real time. We have a great group of panelists for San Diego and Denver including experts from Intuit, PETCO, Qualcomm, Gaiam, Vail Resorts and Western Union, as well as strategists from Red Door. Attendees will garner strategic insights from both B-to-C and B-to-B perspectives.

SAVE THE DATE
The San Diego event will be held on Tuesday, January 26; and the Denver event will be Tuesday, February 2.

8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Additional details and registration will be available next week. We look forward to seeing you!

This latest event was focused on Mobile Marketing. Mobile Marketing is revolutionizing the way that brands connect with consumers. For many marketers the world of Mobile can seem daunting but this channel offers a wealth of opportunity to strengthen brand awareness, drive conversions and increase customer retention.

Success of the iPhone 3G, Blackberry Storm and Google Android enabled phones empower brands to drive sales via the small screen. Food & beverage, sports, apparel, travel and tourism companies as well as retail giants are proving that mobile commerce is here to stay. Additionally, couponing, voting, store location, surveys and digital downloads are a handful of other ways to communicate with consumers through their Mobile devices.

Dan Flanegan (CEO, BrandAnywhere), Andy Jedynak (Internet Executive and Author), Greg Hallinan (CMO, Verve Wireless) and Travis Falstad (Marketing Strategy Consultant, formerly of Hot Topic) made up our expert panel. Red Door President Reid Carr moderated the hour and a half long discussion on the opportunities that this emerging channel provides as well as what marketers should be thinking about when launching a Mobile Marketing campaign.

Here are some photos from the event:

Here are some insights from the @reddoor Twitter feed (#reddoor hashtag to follow along):

“We are beyond the “Year of Mobile Marketing” focus is no longer on the technology but on the use and application for marketers”

“Most brands creating apps (@starbucks #chipotle are leveraging GPS functionality – becomes a bit like the Minority Report”

“Mobile technology is at the point where the local has become possible”

“Execution of the mobile campaign is becoming easier, but u have to have good marketing plan”

“Mobile is simply another marketing channel. Creating an effective marketing campaign is key to getting users interested”

“Open rates of text messages much higher than email, 60%-90%+”

“The majority of big brand’s mobile budgets are going toward advertising to drive users toward a mobile experience”

“The majority of big brand’s mobile budgets are going toward advertising to drive users toward a mobile experience”

“Theme among panelists:don’t do Mobile just to do it – understand your target audience, have pertinent reason to engage the customer”

“For most marketers, unless national or using GPS, there’s really no reason to build an app because mobile web is catching up rapidly”

“Keep up to date on what’s going on: http://usshortcodes.com/ and http://mmaglobal.com/main”

Our next Speaker Series event is in Denver on Tuesday, October 27th. The topic will again be Mobile Marketing and we have another great panel including Dan Flanegan (CEO, BrandAnywhere), Greg Hallinan (CMO, Verve Wireless), Sue Chandler (Senior Product Manager, Cricket Wireless) and David Gould (CEO, mShopper). Morgan Witt, Manager of Marketing & Strategic Partnerships at Red Door will be moderating. We hope that you can join us!

REGISTER NOW!!!!