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This category contains 1895 postsMy Starbucks Idea
http://mystarbucksidea.force.com
This site is interesting to me on a couple of different levels. According to the home page, the purpose of the site is to “shape the future of Starbucks—with your ideas”. Sounds feel-good enough, doesn’t it? The site is basically a Web 2.0 take on the good old fashioned suggestion box with a hint of digg.com. Being the somewhat cynical person that I am, to me, the site screams “our sales numbers are on the decline and we’ll try anything… ... Continue Reading
Universal Search is kickin-in
Out of 1.2 billion queries surveyed, 220 million (17 percent) contained a Universal search results. 87 million people searched during the measured period, and 58 percent saw a natural search placement. Within the Universal results, individual placements broke out this way:
Video 38%
News 34%
Images 19%
Multiple placements 15%
Maps/Stocks/Weather 10%
Source: Search Insider Rob Garner ... Continue Reading
Online Sales to Climb Despite Struggling Economy
Retailers report that search engine marketing continues to be the most effective way to reach new customers.
Online retail will continue to be a bright spot with retail sales rising 17 percent this year to $204 billion.
Apparel ($26.6 billion
Computers ($23.9 billion)
Autos ($19.3 billion)
Source: BusinessWire ... Continue Reading
Universal Search Reporting Traction
The upward trend in reporting activity with regards to changes in Universal Search are increasing testimony to an ongoing and expected change in SERP landscape. This includes all forms of Google's vertical blend; video, news, blogs, images, products etc..
Search Engine Roundtable reports "if you notice halfway down the page, you're seeing a whole brand new set of results that are pulled from a file built in C programming language."
MediaPost reports "Google, Yahoo and MSN ... Continue Reading
11 Innovation Lessons
This article details eleven lessons in innovation by Blizzard Entertainment, maker of the highly successful World of Warcraft. While the article revolves around Blizzard's game products, these practices can be applied to almost any product or service.
Everyone has deadlines and launch dates. One point of frustration for many of Blizzard's fans is how frequently their products are delayed. Yet their emphasis on quality has proven a successful recipe. Boasting over 10 million paying su ... Continue Reading
A More Open Wireless World
Spectrum bid: Cone of silence is lifted and Google admits "top priority heading into the auction was to make sure that bidding on the so-called "C Block" reached the $4.6 billion reserve price that would trigger the important "open applications" and "open handsets" license conditions. In other-words, their bid was a bluff to "helped ensure that the C Block met the reserve price."
This helped increase the revenues raised for the U.S. Treasury, while making sure that the openness condit ... Continue Reading
GM Stands Up To Be Counted In Digital Shelf Space
GM puts $1.5 billion into the online digital shelf space...planning to to use gaming, search, mobile and a broad array of interactive applications.
GM’s Brent Dewar, vp-field sales, “to shift their focus to digital vs. spot TV”
Source: MediaBuyerPlanner.com ... Continue Reading
Online Ads Plug Away Like the Energizer Bunny
While many sectors of the US economy are going down, online advertising keeps going up and will be 10% of the advertising pie by 2009.
eMarketer predictions for US online advertising say it will account for 8.8% of total advertising in 2008, 10% in 2009, and over 15% of the US total ad spend in 2012. David Hallerman, author of US Online Advertising: Resilient in a Rough Economy says, “US online advertising is proving to be far more robust than other media channels.”
Th ... Continue Reading
YouTube Analytics Released
With a YouTube account you can now get more information about who's watching your video? Where do viewers come from? How did they find my video?
Source: YouTube ... Continue Reading
Internet Marketing to Benefit From Economic Slowdown
A February online survey of over 680 B2B marketers shows 58 percent did not revised original 2008 marketing budgets, and 12 percent actually increased 2008 budgets (BtoB Magazine). However, 30 percent revised budgets downward, and of those, 45 percent said they'd cut down on print ads while increasing their online spend. So it appears online marketing may benefit from the slower economy.
A recent eMarketer survey indicates search will hold up in terms of dollars spent, as $8.6 billion ... Continue Reading
The Small Agency Interactive Blues – Advertising Age – Small Agency Diary
This article is about how many traditional agencies approach interactive. He has a pretty astute observation about the right and wrong ways to do so. All in all, I have to agree with his perspective.
I have seen too many agencies look at the Web as the facade rather than the real business that happens behind (or as a result of) the facade. They approach the Web in a less-than-passionate way: more of an obligation than a constant pursuit. And, if you compare results from a company th ... Continue Reading
Google Closes the Deal to Acquire DoubleClick
It's finally official. "We completed our acquisition of DoubleClick," said Eric Schmidt on the Google Blog. There's a sigh of relief in the Googledom after almost a year of waiting for approval. The US approved the deal last year, and the EU just concluded the merger is unlikely to have harmful effects on consumers and would not impede competition within the European Economic Area (EEA).
Google doesn't have a plan to integrate the two companies yet, but hopes to complete that process ... Continue Reading
Google Analytics Launches Industry Benchmarking
On Wednesday, March 5th, Google Analytics released a feature called Industry Benchmarking that allows customers to compare site data to their industry vertical. A new data sharing settings page will allow customers to opt in for the feature; once they have opted in the report will begin to populate after a couple of weeks. The data being shared is aggregated together by industry verticals anonymously so that individual site data remains private. For more information visit the Google Analytics bl ... Continue Reading
Don’t Click This Ad – eMarketer
Imagine this: Banner advertising just may be a vehicle for delivering your brand message, not just inspiring "clicks." See this emarketer article about the difference between "clickers" and "clicks." ... Continue Reading
Lack Management Support or Buy-in? Embarrass Them! | Occam’s Razor by Avinash Kaushik
Such a good post about how to gain management support for a lot of the recommendations we make related to the need for analytics and capable analysis. While I prefer that we don't "embarrass" people I do recommend that we empower them with the information we're able to provide. ... Continue Reading
10 Principles of Effective Web Design
This article is a good reminder of best practices. Something we practice here at Red Door across all departments from creative to user experience, search and tech.
Usability and the utility, not the visual design, determine the success or
failure of a web-site. Since the visitor of the page is the only person who
clicks the mouse and therefore decides everything, user-centric design has
become a standard approach for successful and profit-oriented web design.
After ... Continue Reading
U.S. Consumers Shift Spending from Traditional Retail Stores to the Internet
eMarketer predicts online retail will grow to $240.2 billion by 2012, an increase of $100 billion more in online business than the $136.4 billion reported in 2007. It attributes this growth in sales to a shift in consumer spending from traditional retail stores to the Internet.
Online retail sales were also estimated by Jupiter Research, Forrester Research, and investment bank JP Morgan. These estimates vary from a low of $215 billion by Jupiter to a high of $334.7 billion by Forrest ... Continue Reading
Starting to See iPhone-like (or more competitive) Devices from Microsoft Soon?
Microsoft Corp. has agreed to acquire Danger Inc., a Palo Alto, Calif.-based provider of software and services for mobile handsets. No financial terms were disclosed. Danger currently is in registration for a $100.05 million IPO. www.danger.com ... Continue Reading
Hello Google Knol; goodbye Wikipedia?
This came out while I was at Search Insider. It's interesting that Google is encouraging people to use knowledge for creating content similar to Wikipedia.
At first, it's a beta by invitation only. Google wants these people to use a tool called "knol," which stands for a unit of knowledge, to write what they know about a particular subject.
The Google Blog envisions a knol as an authoritative article in such areas as science, medicine, geography, history, entertainment, ... Continue Reading
Widgets Becoming Popular Marketing Tactic
AdWeek reports a new Widget Ad Network debuts this week from Clearspring, a provider of cross-platform widget services.
What's a widget? Google calls them Gadgets...widgets/gadgets are a desktop graphical user interface with a specific appearance, behavior and theme. Some are applications with scroll bars, buttons, or text boxes that can be manipulated by the user. Here is a long list of Google Gadgets.
Widgets/Gadgets are gaining momentum as ad vehicles because advertise ... Continue Reading
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