Beyond the Red Door: TTD Fridays

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. February 27 - San Diego's longest running SciFi and Fantasy convention CONDOR starts today at the Handlery Hotel and Resort February 28 - Juno Award Winning and Grammy Nominated 5-member Canadian folk-rock-Celtic-old time-bluegrass group, The Duhks, play Acoustic Mu ... Continue Reading

Jack Box was in a bus crash, but is the social campaign a train wreck?

This was one of the more entertaining Superbowl commercials with a good tease and all the right corresponding components: hangintherejack.com, Facebook fan page, Twitter page, Email & SMS campaign, but I am very disappointed in the long-term execution.  This shouldn't even be a long-term execution by the way - people have short attention spans… what the hell is going to happen to Jack?

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Beyond the Red Door – TTD Fridays

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. February 20 -Ad Club San Diego hosts a Pinewood Derby. See if you can spot the Red Door creatives in attendance! February 24 - Red Door's Social Media Strategist Crosby Noricks (yes it is weird to write about yourself in third person) will be sharing her story and ... Continue Reading

Milton’s Fine Foods signs Red Door to raise Internet presence

Is your stomach rumbling yet? Red Door employees are thrilled to be working with Milton's, as  many of us are die-hard fans of their 'tastes good and is good for you' selection of delicious breads and crackers. Red Door will be working with "the bread in the purple bag" to raise their internet presence through initiatives that include improving brand awareness while also providing better support for its customer and consumer relationships. “Milton’s brands are well known for their ‘be ... Continue Reading

Beyond the Red Door: TTD Fridays

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. February 13 -Yeller, an artist collective whose goal is to establish a curatorial art brand through the medium of screen printing, and the ongoing pursuit of collaborative projects, is being kicked off on Friday February 13 with an art exhibition at mxd830 (a new mixed use building in 25 ... Continue Reading

What the Mobile Evangelist said.

A couple of months ago, Brandon Zelasko gave a mighty fine Brown Bagger seminar on everything mobile. In case you missed it, these are his inspired words. (Hurry, post before it becomes outdated.) 50% of the world’s population has a mobile device. Only 10% of the world’s population has Internet. So what do you think is the best way to reach the most people? Hey wanna go mobile? In the old days, it was pretty easy to reach your consumer. If you ran an ad on one of the ... Continue Reading

Who’s going to win the Super Bowl advertising game?

How to have fun in a mediocre matchup Want to create your own fun on Sunday and be able to tell folks on Monday who the real winner is?  Get online and check out who’s winning and who’s fumbling in the advertising game. A clydesdale kicking another football? Yawn.  A talking gecko?  Eh.  A wardrobe failure to sell a domain registrar?  Even that’s a little tired…. Yes, advertisers are pouring up to $3 million into :30 spots despite a sour economy and a less than riveting mat ... Continue Reading

TTD Fridays – Beyond the Red Door

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. January 24: The Salvation Army Kroc Center is opening its doors for a FREE Open House Saturday from 10am to 2pm. Enjoy special savings, and FREE pass to the fitness center, rockwall, ice arena, recreation pool and more for the day! Sunday Brunch - brunch is a must during ... Continue Reading

Happy Inauguration Day!

@bzelasko83, @pilarbower, @jfaris are ready for change! @lindaeskin contributed the flag

TTD Fridays: Beyond the Red Door

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. December 21 - Flashing. Lights - it's your last opportunity to see the San Diego Bay Parade of Lights. Fireworks begin at 5:30pm and the Light Parade begins immediately following fireworks. December 24/25 - Christmas! If you don't have plans or don't celebrate the jolly ho ho ho, check out which Sa ... Continue Reading

TTD Fridays – Beyond the Red Door

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. December 12 - If you are lucky enough to be a Red Door employee or count one among your closest friends, you just might be spending Friday night at the House of Blues' Delta Room for the annual RDI Holiday Party. December 14 -  Holiday gift shop while supporting local ... Continue Reading

TTD Fridays – Beyond the Red Door

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. December 5 - December Nights launches its 31'st consecutive season, starting at 5 p.m.at Balboa Park. More than 300,000 people are expected over the 2-day event so show up early and be prepared to park in the outskirts of Banker's Hill if you don't! For extra information, follow @december ... Continue Reading

Red Door Employee Spotlight: David Holtze, Business Manager

Red Door is growing! One of our key new hires is former McCann Worldgroup director David Holtze, stepping in as our newest business manager. David was most recently responsible for the global marketing agency’s NAS Recruitment Communication division’s business development initiatives, and previously led three of its offices in San Diego, Chicago and Phoenix. Originally from the Windy City, David fell in love with San Diego ("the people, the ocean, the weather, the laid back vibe, the weat ... Continue Reading

Bill Gates Shakes His @ss: The Week After

So, a week after the Bill and Jerry Microsoft ads air, the ads have been pulled. According to Microsoft spokesman Frank Shaw, the end of the Seinfeld ads was planned well in advance, and wasn't coming in response to any criticism of the spots. "All along we said we were having a teaser campaign," he said. "We're getting ready to start the second phase. This was the plan all along."br /br /So here's the follow up: "I'm a PC."br /br /object width="425" height="344"param name="movie" value="http:// ... Continue Reading

Music At Your Finger Tips…Thanks To Yahoo!

Yahoo! is trying to make a come back! We’ve seen video’s appearing in our search results, but what about music? Yahoo! has enabled its search results to deliver full length songs when you search for an artist thanks to Yahoo!’s partnership with Rhapsody. The first result will include a photo of the artist with a short list of songs as well as links to lyrics, music video, and other related content. The music videos play in a window on top y

Efficiency in the Workplace

I would like to share some insight and ideas I came across regarding productivity and efficiency in the workplace. Forbes.com has reported on the seasonality of work and the pattern of upward motion after Labor Day. Something about the summer ending gets people in gear. People also begin to think about their personal career goals, which is something all employees should be visiting from time to time. Whether this personal analysis leads to a new

Bill Gates Shakes His @ss

So, we have the first results of Microsoft and Crispin Porter + Bogusky's $300,000,000 attempt to make Microsoft hip and cool in response to the rather unflattering image portrayed in Apple and TBWA Chiat Day's wildly popular Mac vs. PC campaign.

The results? Well, there's an appearance by Jerry Seinfield, and a rather laid back Bill Gates, churros, a cheap shoe store, and some mention of the product. The spot ends the camera on Bill Gates shaking it.

The final





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No One Reads on the Web

Well, let me clarify that.

People online will read copy if you really grab their attention. But chances are, they’re also watching TV, talking on their cell phone or doing some sort of work-related activity while they're online.

They’re not just multi-tasking. They’re multi-focused. Welcome to the multi-media world.

So what does this mean? Creating an engaging online presence is more than important, it's everything. You’re not just competing







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Red Door Employees Hide, Are Found On Hi From Work

Blogs like Hi From Work and Office Evil offer humorous respite from the inevitable doldrums of work by engaging employees the world over to break up the work day with a little fun. Recently, Hi From Work proposed a challenge: to fit as many people as possible under your desk and take a photo. Accepting the challenge, Red Door quickly mobilized and entered into the lead with eight people under Creative Director Jeannie Fratoni's desk. Jeannie is on maternity leave enjoying the newest member of h ... Continue Reading

Integrated Campaign for the San Diego Zoo

The San Diego Zoo has a great tradition of utilizing outdoor. This recent campaign is no exception. It is draped on billboards, buses and trolleys. Vibrant illustrations of mythical creatures such as gryphons, unicorns and sea serpents are paired with the headline, “If they’re not here, they probably don’t exist.” The illustration style is reminiscent of the colorplates you would find in a book published by the Museum of Natural History.

As a creative,





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