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Red Door Interactive Wins Two Awards for Strategic Cross-Platform Pinterest Campaign
- Agency generates outstanding results acquiring 3,500 new Pinterest followers for client -
Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, was recognized in the Web Marketing Association's annual Internet Advertising Competition (IAC), winning the "Outstanding Social Media Campaign" award for its strategic cross-platform Pinterest campaign created for Charlotte Russe, “I want it All for Fall.” In addition to the IAC award, the campaign also received a Digital Marketing bronze Addy award from the San Diego Ad club.
To promote Charlotte Russe's new Pinterest account and highlight its back-to-school looks, Red Door Interactive created the cross-platform Pinterest contest which lived on the brand's Facebook page. Fans and followers created Pinterest boards portraying their dream fall wardrobe and submitted the URL to the Facebook application in hopes of winning a shopping spree. A Red Door "style squad" then chose the top 10 finalists, who were put up to a fan vote on the application.
There were more than 1,300 Pinterest boards submitted and nearly 50,000 application views. Charlotte Russe’s Pinterest account followers increased about 700% with more than 3,500 new followers.
“This was a really exciting contest because we were able to engage with and connect audiences from Facebook and Pinterest with a cross-platform contest,” explained Anne Buehner, Social Media Strategist at Red Door Interactive. “The Charlotte Russe girl has looked to the brand on Facebook for the latest trends and style discussions, but this gave her a chance to showcase individual preferences and swoon over the fashion eye-candy on Pinterest.”
About the IAC awards: The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is the first and only industry-based advertising competition dedicated to online advertising.
About the Addy awards: The Addy awards are held by the San Diego Ad Club, which is San Diego’s oldest continuously operating business association, and are used to recognize excellence in the advertising Industry.