Captain Clarity came about during the years of the Great Disconnect, when the Islands of Marketing were not in communication and silos ruled the day. It was a dark time—bounce rates were high, conversion rates were low, and thousands of media dollars were lost.
Happy Social Media Day 2016 to all you socialites out there! To celebrate this year, we wanted to do something a little different and interactive. So, the RDI social media team put together a digital scavenger hunt for you to channel your inner detective! Want to play? We’ll reward your efforts with some sweet Red Door summer swag—sungl... Continue Reading
To make an impact in today’s digital space, building a cross-channel content strategy team is critical. Brands are now having to become their own content publishers in order to reach their audiences in a way that is genuine and informational. If organizations fail to be these two things, it will make reaching their business goals not only dif... Continue Reading
As technology becomes ever smarter and faster, unique cultural trends have emerged that capture the lifestyle values of a changing modern audience. By becoming more aware of consumer trends and how they affect behaviors and beliefs, marketers have the invaluable opportunity to enter into these evolving spaces and create a positive presence. The mor... Continue Reading
We’ve all seen the horror stories – when online customer service goes horribly wrong…and viral. So, what’s a brand to do when a customer is upset and turns to social media to voice their frustrations? Well, first-things-first, you must have a solid social media roadmap in place – one that details out your brand’... Continue Reading