All SEO people understand the importance of optimizing for those high-volume, non-branded terms that have the potential to drive a boat load of traffic to your site. However, while these terms should definitely be a huge part of your overall SEO strategy, you can’t neglect all of the branded search queries your business can generate from its... Continue Reading
The holiday season is officially here, and with it comes an often frantic search for the perfect gift for everyone on your consumer's list. From Pinterest to Instagram, inspiration for holiday shopping is more prominent on social than ever before, and the path to purchase is becoming more and more accessible through in-app experiences and shopping... Continue Reading
At the end of the year, it's not uncommon for marketing managers to have leftover budget that they may not have an exact plan for. This is typically a good problem to have, but without a plan there are a few ways this can play out.
Three months ago I attended the Domo Partner Certification Training at Domo University in beautiful American Fork, Utah. Domo is a business intelligence platform that allows users to visualize their data and reports as actionable dashboards. What makes Domo so special is its ability to easily connect to several data sources, manipulate big data, an... Continue Reading