Expert Tips:

The Power of the Live Stream and Real-Time Content on Social Media

We all know that video content has made a big impact on social media, but live video and real-time updates are game changers. Between Snapchat, Facebook Live, Periscope, and recently introduced Instagram Stories, the opportunity to share real-time content on social media is expanding. But what exactly is real-time content? And, as a marketer, where... Continue Reading

#RoséAllDay: A Social History of Rosé

As the summer of 2016 begins to wind down, I’d like to pause and take a moment to reflect on its pink, effervescent star: rosé. Rosé (a rose-hued wine for the uninitiated) was a refreshing staple at brunches and poolside parties all summer long, dominating the collective social imagination and social media alike. It popped up in... Continue Reading