With consumers shopping earlier and earlier for the holidays, marketers need to be prepared with content to address their needs now and throughout the holiday season. This is more important than ever, with different consumer timelines, touch points across devices and channels, and consumer expectations for personalized experiences.
We all know that video content has made a big impact on social media, but live video and real-time updates are game changers. Between Snapchat, Facebook Live, Periscope, and recently introduced Instagram Stories, the opportunity to share real-time content on social media is expanding. But what exactly is real-time content? And, as a marketer, where... Continue Reading
Google has long been a household name—we all know how to use it, both as a search engine and as an official verb, and it’s safe to say the platform has been standardized into our daily lives. But how exactly does Google work? What makes Google rank websites in the order that they’re in? These are some of the questions on every dig... Continue Reading
As the summer of 2016 begins to wind down, I’d like to pause and take a moment to reflect on its pink, effervescent star: rosé. Rosé (a rose-hued wine for the uninitiated) was a refreshing staple at brunches and poolside parties all summer long, dominating the collective social imagination and social media alike. It popped up in... Continue Reading