Case Studies:

Power of Fans: ASICS Changes the Conversation

ASICS' athlete Queen Harrison assumes her place at the starting line as 50,000 energetic fans cheer from the stands. In this whirlwind of excitement, she remembers one moment specifically. "I was at the starting line and I heard a fan scream my name," Harrison recalls. "It's things like that that make you realize how much the fans affect your race... Continue Reading

Case Study: New York City Marathon

As the official apparel sponsor of the 2015 TCS New York City Marathon, ASICS challenged Red Door Interactive to elevate the awareness of its brand around the event. For this initiative, Red Door devised a plan that would allow ASICS to not only better engage with the online running community as a whole, but to also do so in a personal and authenti... Continue Reading