[Blog]

Case Studies:

Power of Fans: ASICS Changes the Conversation

ASICS' athlete Queen Harrison assumes her place at the starting line as 50,000 energetic fans cheer from the stands. In this whirlwind of excitement, she remembers one moment specifically. "I was at the starting line and I heard a fan scream my name," Harrison recalls. "It's things like that that make you realize how much the fans affect your race... Continue Reading


Case Study: New York City Marathon

As the official apparel sponsor of the 2015 TCS New York City Marathon, ASICS challenged Red Door Interactive to elevate the awareness of its brand around the event. For this initiative, Red Door devised a plan that would allow ASICS to not only better engage with the online running community as a whole, but to also do so in a personal and authenti... Continue Reading




A New Source for Holiday Sales: Red Door Implements "Insta-Commerce" for ASICS

In the winter of 2014, ASICS America tapped Red Door Interactive to launch an integrated holiday sales campaign. Recognizing the opportunity to expand upon e-commerce efforts the brand had established in prior years, Red Door worked to implement social media and “Insta-Commerce” tactics in time for the holiday sales spike, driving new s... Continue Reading