If you ever had to measure your brand’s social media performance or gather social media data to optimize your online marketing strategy, this blog post is for you. In this two-part blog series, we will be showing you how to use DOMO to automate your social reporting so you never have to spend hours sifting through cumbersome reports again!
Using DOMO to Automate Your Social Media
Part 1: Building the Dataset
The amount of data available from Facebook, Instagram, and Twitter is amazing, but let’s face it, exporting countless rows of data and making sense of it all can be a time-consuming task. Fortunately, I’ve developed a way to surface the most important insights in the form a versatile Domo card I like to call the Social Data Cube. The Social Data Cube allows you to surface any metric, campaign post, or dimension from any social account in a matter of a few clicks. In this first installment of my two-part blog series, I will show you how to transform and combine data from your Facebook, Instagram, and Twitter to power this amazing visualization.
Step 1: Collect Your Data