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RDI Launches the Z Report by Zelman & Associates in Website Redesign

 -  Agency introduces new digital, subscription service for industry-leading housing market research firm -

SAN DIEGO — November 8, 2016 — Red Door Interactive, a national, award-winning, full-service marketing and advertising firm announced the launch of The Z Report by Zelman & Associates, as part of its website redesign for the company.  

The project introduces Zelman’s latest offering; a digital, subscription service that provides the company’s respected industry-leading analysis and insights of the housing market and related sectors on a self-serve platform.

“We’re deeply honored to be a part of this project, as we were trusted not only with the creative aspect of the site design, but also with the development of a comprehensive rollout strategy for The Z Report that included a full competitive analysis, brand illustrations and user interface,” said Reid Carr, CEO at Red Door Interactive. “In doing so, we optimized and modernized the online experience for Zelman’s current audience, while at the same time, established a new recurring revenue stream for the company via a broadened customer base.”

The Z Report website offers subscribers an enhanced experience, allowing users to perform keyword searches and bookmark reports for further review. The site also features a new landing page and revamped product pages for its Institutional Investor Research and Investment Banking services. Additionally, the new Zelman & Associates web design leverages a Kentico Content Management System (CMS) platform, providing improved back-end technical functionality and client-side capabilities. 

“Our new site more appropriately reflects the high quality of our Institutional Investor Research and provides clients with more convenient access to our research library, particularly from mobile devices,” said Ivy Zelman, CEO of Zelman & Associates. “In addition, we are extremely excited to be launching The Z Report, a product developed with housing industry executives in mind. We have designed The Z Report to be insightful, easily digestible and affordable driven by proprietary data points and analysis that industry professionals can utilize in place of volatile and unreliable macro headlines. ”

About Zelman & Associates

Founded in 2007 by renowned Institutional Investor Equity Research Analyst, Ivy Zelman, Zelman & Associates leverages unparalleled housing market expertise, extensive surveys of industry executives and rigorous financial analysis to deliver proprietary research and advice to leading global institutional investors and senior-level company executives. The Zelman team is widely respected for its unbiased views, depth of data and knowledge, and a willingness to offer high-conviction, counter-consensus opinions when necessary. 

About Red Door Interactive, Inc.

With offices throughout Southern California and the Mountain West, Red Door Interactive is a national, award winning, full-service marketing and advertising firm that utilizes an informed storytelling approach for mid-market brands looking to increase market share. Through an integrated, analytics-based system, the agency leverages its clients’ brand narratives alongside a disciplined, data-driven process that delivers the right message to the right audience at the right time. In doing so, Red Door stirs the desired emotion within audiences, driving them systematically down the sales funnel. Clients include Bosch & Thermador, Shea Homes, ASICS and Univision. To learn more, visit www.reddoor.biz.

© 2016 by Red Door Interactive, Inc. All rights reserved. 

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