Conversion Rate Optimization Basics

Interested in getting started with conversion rate optimization (CRO) and A/B testing on your website?  Zach, an associate analyst here at Red Door, explains the basics to get you up and testing with a helping hand from his most trusted teaching aid: basketball GIFs. Watch this video and you’ll be able to get your own conversion rate optimization program up and running – and dunking - in no time.

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